JLPT N3
目玉商品
This is the star product of a sale, often at a deep discount. It’s meant to catch your eye and attract customers.
Readings
Noun
"Featured Product" / "Loss Leader"
A special product that a store highlights to attract customers, often at a very low price—sometimes even at a loss (a “loss leader”)—to get people into the store.
Example
今日 の 目玉商品 は 、 この テレビ です 。
Today's featured item is this TV.
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